Change can be good. Of course, when it applies to me, I need to make it be good.
With that in mind, I am pleased to announce the relaunch of Four Corners Advisors, the hospitality transactions consulting firm that I established in 2007. With over 35 years of transactions experience (about 28 of those strictly in the hospitality space), ranging from sales and purchases, financings, venture agreements, management agreements, franchise and license agreements -- both domestic and international -- Four Corners Advisors brings a perspective that no one else can offer. I have been a lawyer, a broker/advisor and a transactions executive for both ownership and brand management companies. And, that skill set with which I started FCA in 2007 has been augmented by four years of oversight of a growing brand in the hotel and hotel-casino arena, with responsibility for owner relations; monitoring of brand standards; development and transactions; divisional P&L responsibility; and organizational oversight in all respects.
During my tenure at Hard Rock we -
I have led a brand with great recognition in one hospitality space -- Hard Rock Cafe -- to its own identity in the hotel environment, as evidenced by Hard Rock Hotels' being recognized by Market Metrix's MMHI in 2012 as the highest performing Upper Upscale brand in the Americas.
Four Corners Advisors brings that enhanced experience to bear on every assignment and every matter, from the perspective of a veteran industry executive who has written, spoken and lectured on multiple topics in the realm of transactions and otherwise affecting the industry. Additionally, the increased knowledge gained from the creation of hotel brand infrastructure and the oversight of the individuals with the necessary expertise to make that infrastructure work have made me a far better advisor with more services to offer in asset management and growth process initiatives.
In establishing Four Corners Advisors almost seven years ago, my inaugural "One Man's Opinion" promised the following:
I repeat that promise, that pledge, now.